Job Description

• Assist in the execution of brand strategies and positioning for agrochemical products (e.g., pesticides, fertilizers, herbicides).

• Assist in the planning, execution, and optimization of marketing campaigns (digital, print, and field-based) to promote agrochemical products.

• Assist in managing the brand’s digital presence, including social media, websites, and email marketing campaigns.

• Assist in planning and executing product launches and promotional activities, including field trials, trade shows, and distributor events.

• Conduct primary and secondary research to gather insights on market trends, competitor activities, and customer needs.

• Collaborate with sales, R&D, and product teams to align marketing strategies with product development and sales goals.

• Monitor brand performance metrics, including brand awareness, engagement, and sales growth.

• Help track and report on the effectiveness of marketing campaigns, ensuring that they meet KPIs and contribute to overall brand objectives.

• Support the creation of product-focused materials (e.g., educational brochures, product demos, and presentations).

Job Specification

• Bachelor’s degree in marketing or business, with a strong understanding of core branding and marketing principles.

• 5 years’ experience in the related field.

• Preferred experience or background in the Agrochemicals or related of Agriculture sector is highly preferred.

• Proven experience in brand positioning, campaign execution, and creative development with great attention to detail.

• Strong digital marketing knowledge (social media, paid ads) paired with creative content creation and storytelling skills.

• An analytical mindset with hands-on experience in tracking marketing data and campaign performance.