Job Description

• Bachelor’s degree or Diploma in Marketing or a related field.

• 1 to 3 years of experience managing brand social media channels, community building or digital content creation, preferably in entertainment, lifestyle or youth-centric brands.

Strong knowledge of digital marketing channels, including Social Media Marketing, SEO, SEM, Google Ads, Meta Ads, Influencer Marketing and Email Marketing.

• Strong analytical skills with the ability to interpret campaign data and use tools such as Google Analytics, Google Ads Manager, Meta Business Suite and other digital marketing platforms.

• Excellent understanding of social media trends, digital consumer behavior, music/entertainment marketing and online audience engagement.

Job Specification

• Actively check social media trends across platforms like TikTok and Instagram and initiate engaging public campaigns such as dance or singing challenges around newly released tracks to drive organic traction.

• Plan, schedule and publish daily content across all social media platforms (e.g., Facebook, TikTok, Instagram, Telegram) aligned with music releases and marketing campaigns.

• Collaborate with the Operations and Business Development teams to spotlight newly onboarded artists, album releases, and exclusive content deals through creative social media assets.

• Monitor social channels, respond to user comments, foster a vibrant music-loving community and encourage user participation in platform challenges.

• Create engaging short-form videos, reels, graphics and promotional snippets (e.g., lyric cards, artist teasers, challenge demonstration videos) in collaboration with graphic team to hook listeners.

• Track social media analytics, challenge participation rates, engagement metrics and referral traffic to the app, providing regular insights on what content resonates best with users.