Brand Manager (JOB ID : 196)
Job Description
• Bachelor’s degree or Diploma in Marketing and Branding or a related field.
• 3 – 5 years of experience in Brand Management, Marketing or a related position.
• Strong knowledge of branding, marketing strategies and consumer behavior.
• Excellent communication, presentation and interpersonal skills.
• Strong analytical, creative thinking and problem-solving skills.
• Good project management and leadership skills.
• Proficiency in Microsoft Office and familiarity with digital marketing and social media platforms.
Job Specification
• Develop and implement brand strategies to achieve business and marketing objectives.
• Manage and maintain the company’s brand identity, image and positioning.
• Plan and execute marketing campaigns, promotions and brand activities.
• Conduct market research and analyze customer needs, market trends and competitors.
• Coordinate with Sales, Marketing, Design and other departments to support brand growth.
• Monitor campaign performance, prepare marketing report and recommend improvements.
• Manage the brand budget and ensure marketing activities are completed effectively and on time.